killed by
xAI's casualty list
Grok’s pitch is real-time social context and cheap generation, which puts pressure on social listening, meme/media tooling and anything priced on API markup.
9
tools affected
1
killed
6
wounded
$942
$/mo displaced
biggest scalps
everything attributed to xAI
search
/
The Death List
9 of 9· $942/mo at riskO
OutWrite
edit_documentWriting· $10
YES
xAI · 2023-11 · Grok and other chat assistants rewrite and expand sentences instantly for free
Grok and ChatGPT now cover the same core job on a free tier, so the $10/mo is optional.
B
Brandwatch
campaignMarketing· $800
KINDA
xAI · 2024-08 · Grok's real-time access to X undercuts social listening on the loudest network
xAI's version covers the headline feature only, so the $800/mo is now paying for the workflow around it, not the AI.
M
Mention
campaignMarketing· $49
KINDA
xAI · 2024-08 · Real-time social context inside a consumer chatbot
Google Alerts covers the headline feature free, so the $49/mo is now paying for the workflow around it.
T
Tweet Hunter
shareSocial Media· $49
KINDA
xAI · 2024-12 · Grok drafts and threads X posts for free inside X itself
Grok and Typefully cover the headline feature free, so the $49/mo is now paying for the workflow around it.
C
Circleboom
shareSocial Media· $16
KINDA
xAI · 2024-12 · Grok plus native X tooling covers drafting and cleanup
Grok and Typefully cover the headline feature free, so the $16/mo is now paying for the workflow around it.
C
Character.AI
robot_2AI Assistants· $10
KINDA
xAI · 2024-11 · Grok companions + custom GPTs
Custom GPTs covers the headline feature free, so the $10/mo is now paying for the workflow around it.
B
Black Magic
insightsAnalytics· $8
KINDA
xAI · 2024-08 · X shipped its own creator analytics and payout dashboard
X Analytics and Typefully cover the headline feature free, so the $8/mo is now paying for the workflow around it.
G
Grok Bot
robot_2AI Assistants· $100
NOT REALLY
xAI · 2026-08 · OpenAI and Anthropic shipping computer-use agents into their own consumer subscriptions
xAI's version overlaps, but does not finish the AI assistants job, so this one still earns its $100/mo.
G
Grok
robot_2AI Assistants· $30
NOT REALLY
xAI · 2023-11 · Its own model releases
xAI's version overlaps, but does not finish the AI assistants job, so this one still earns its $30/mo.