killed by
Google's casualty list
Google kills by bundling. Gemini inside Docs, Sheets, Slides, Gmail, Meet, Photos and Search removes the reason to install a third-party add-on that charged for exactly that.
151
tools affected
39
killed
40
wounded
$1,846
$/mo displaced
biggest scalps
O 
Optmyzr
campaign Marketing
PPC management suite with scripts, rules and one-click optimisations for search ad accounts.
why
Google Ads now covers the same core job on a free tier, so the $249/mo is optional.
Google · 2024-12 $249/mo
R 
Restb.ai
home_work Real Estate
Computer-vision API that tags, scores and describes real-estate photos.
why
Gemini and ChatGPT Vision now cover the same core job on a free tier, so the $99/mo is optional.
Google · 2024-05 $99/mo
M 
Mouseflow
insights Analytics
Session replay, heatmaps and form analytics for finding where visitors abandon your funnel.
why
Microsoft Clarity and PostHog now cover the same core job on a free tier, so the $39/mo is optional.
Google · 2024-10 $39/mo
P 
Piktochart
palette Design
Infographic templates, replaced by generation.
why
Canva and Gamma now cover the same core job on a free tier, so the $29/mo is optional.
Google · 2024-02 $29/mo
C 
Crazy Egg
insights Analytics
Heatmaps, scroll maps and click reports for spotting where visitors ignore your page.
why
Microsoft Clarity and PostHog now cover the same core job on a free tier, so the $29/mo is optional.
Google · 2024-09 $29/mo
A 
Article Forge
trending_up SEO
Bulk auto-blogging in the exact era Google started punishing bulk auto-blogging.
why
ChatGPT and Claude now cover the same core job on a free tier, so the $27/mo is optional.
Google · 2024-05 $27/mo
everything attributed to Google
search
/
The Death List
151 of 151· $1,846/mo at riskL
Looker
monitoringData & BI· $3000
NOT REALLY
Google · 2024-12 · Semantic models are what make AI answers trustworthy
Google's version overlaps, but does not finish the data & BI job, so this one still earns its $3,000/mo.
O
Optmyzr
campaignMarketing· $249
YES
Google · 2024-12 · Google Performance Max and Smart Bidding removing the manual levers Optmyzr optimised
Google Ads now covers the same core job on a free tier, so the $249/mo is optional.
R
Restb.ai
home_workReal Estate· $99
YES
Google · 2024-05 · Gemini multimodal models tag and describe property photos out of the box
Gemini and ChatGPT Vision now cover the same core job on a free tier, so the $99/mo is optional.
M
Mouseflow
insightsAnalytics· $39
YES
Google · 2024-10 · Free unlimited session replay in Microsoft Clarity plus AI friction detection in analytics suites
Microsoft Clarity and PostHog now cover the same core job on a free tier, so the $39/mo is optional.
P
Piktochart
paletteDesign· $29
YES
Google · 2024-02 · AI deck and infographic generation everywhere
Canva and Gamma now cover the same core job on a free tier, so the $29/mo is optional.
C
Crazy Egg
insightsAnalytics· $29
YES
Google · 2024-09 · Microsoft Clarity giving away unlimited heatmaps and recordings that Crazy Egg charges for
Microsoft Clarity and PostHog now cover the same core job on a free tier, so the $29/mo is optional.
A
Article Forge
trending_upSEO· $27
YES
Google · 2024-05 · Helpful-content updates plus AI Overviews
ChatGPT and Claude now cover the same core job on a free tier, so the $27/mo is optional.
A
Animaker
videocamVideo· $20
YES
Google · 2025-05 · Generated animation and avatars
Veo and HeyGen pick up the same job, so the $20/mo now buys packaging rather than capability.
W
Wave.video
videocamVideo· $20
YES
Google · 2025-05 · Free short-form editors with AI features
CapCut and Canva now cover the same core job on a free tier, so the $20/mo is optional.
S
Steve AI
videocamVideo· $20
YES
Google · 2025-05 · Text-to-video from frontier models
Veo and Sora pick up the same job, so the $20/mo now buys packaging rather than capability.
M
Metaview
badgeHR & Recruiting· $20
YES
Google · 2025-05 · Google Meet's built-in Gemini notetaker and Zoom AI Companion transcribe and summarize interviews for free
BrightHire and Grain pick up the same job, so the $20/mo now buys packaging rather than capability.
R
Read.ai
account_treeAutomation· $20
YES
Google · 2025-07 · Google Meet's Gemini and Zoom's AI Companion bundle meeting summaries for free into tools people already use
Fireflies.ai and Otter.ai now cover the same core job on a free tier, so the $20/mo is optional.
L
Lumen5
videocamVideo· $19
YES
Google · 2025-05 · Script-to-video generation from frontier models
CapCut now covers the same core job on a free tier, so the $19/mo is optional.
Y
Yesware
trending_upSales· $19
YES
Google · 2024-02 · Email tracking and templates went native
Gemini and HubSpot Sales now cover the same core job on a free tier, so the $19/mo is optional.
V
Venngage
paletteDesign· $19
YES
Google · 2024-02 · Free AI infographic generation
Canva and Gamma now cover the same core job on a free tier, so the $19/mo is optional.
B
Biteable
videocamVideo· $19
YES
Google · 2025-05 · Free and generated video for teams
Canva now covers the same core job on a free tier, so the $19/mo is optional.
M
Merlin
robot_2AI Assistants· $19
YES
Google · 2025-04 · Gemini's generous free tier plus Google's built-in page and video summaries
Google Gemini and Msty now cover the same core job on a free tier, so the $19/mo is optional.
D
Designs.ai
paletteDesign· $19
YES
Google · 2025-08 · Canva Magic Studio and free AI generation covering logos, video and voice in one product
Canva and Adobe Express now cover the same core job on a free tier, so the $19/mo is optional.
W
Weglot
translateTranslation· $17
YES
Google · 2024-05 · Chrome and Google Translate render whole sites in any language free
Google Translate and DeepL now cover the same core job on a free tier, so the $17/mo is optional.
P
Powtoon
videocamVideo· $15
YES
Google · 2025-05 · Script-to-video generation
Canva now covers the same core job on a free tier, so the $15/mo is optional.
R
Renderforest
videocamVideo· $15
YES
Google · 2025-05 · Generative video and logo tools
Canva now covers the same core job on a free tier, so the $15/mo is optional.
S
Shots
paletteDesign· $12
YES
Google · 2025-04 · Gemini image editing dropping screenshots into styled backgrounds in one prompt
Rotato and CleanShot X pick up the same job, so the $12/mo now buys packaging rather than capability.
R
Riffusion
music_noteMusic· $12
YES
Google · 2025-06 · Suno and Udio class models producing full vocal tracks at far higher fidelity
Suno and Udio now cover the same core job on a free tier, so the $12/mo is optional.
W
Wegic
languageWebsite Builders· $12
YES
Google · 2025-06 · Gemini generating and hosting complete sites from a single prompt at no extra cost
Carrd and Framer now cover the same core job on a free tier, so the $12/mo is optional.
P
Playground
paletteDesign· $12
YES
Google · 2025-08 · Canva, Adobe Express and free frontier image models covering graphic design generation
Canva and Adobe Express now cover the same core job on a free tier, so the $12/mo is optional.
F
FlexClip
videocamVideo· $10
YES
Google · 2025-05 · Free template video editors with AI generation
CapCut now covers the same core job on a free tier, so the $10/mo is optional.
S
Snappa
paletteDesign· $10
YES
Google · 2024-02 · Canva free tier plus generated graphics
Canva and ChatGPT now cover the same core job on a free tier, so the $10/mo is optional.
S
SlidesAI
paletteDesign· $10
YES
Google · 2024-08 · Gemini in Google Slides
Google Slides and Gamma now cover the same core job on a free tier, so the $10/mo is optional.
1
10Web
languageWebsite Builders· $10
YES
Google · 2024-05 · Gemini-assisted site builders generate full WordPress-style sites free
Wix ADI and Framer now cover the same core job on a free tier, so the $10/mo is optional.
L
Loudly
music_noteMusic· $10
YES
Google · 2024-02 · Google MusicFX and Lyria generate royalty-free music from text prompts
Google MusicFX and Suno now cover the same core job on a free tier, so the $10/mo is optional.
R
Reve
paletteDesign· $10
YES
Google · 2025-11 · Gemini image models matching its typography and prompt-adherence advantage
Ideogram now covers the same core job on a free tier, so the $10/mo is optional.
F
Fabric
menu_bookNotes & Knowledge· $10
YES
Google · 2025-07 · Gemini searching across Drive, Gmail and Photos as one connected corpus
Google Gemini and Obsidian now cover the same core job on a free tier, so the $10/mo is optional.
T
TurboLearn AI
schoolEducation· $10
YES
Google · 2025-07 · NotebookLM turning lectures and PDFs into notes, quizzes and audio at no cost
NotebookLM and Anki now cover the same core job on a free tier, so the $10/mo is optional.
S
StudyFetch
schoolEducation· $10
YES
Google · 2025-06 · NotebookLM and free assistant study modes covering the same material for nothing
NotebookLM and Khan Academy now cover the same core job on a free tier, so the $10/mo is optional.
P
Photoroom API
paletteDesign· $10
YES
Google · 2025-08 · Free background removal and object editing inside Gemini, Photos and every phone camera app
Photoroom and Google AI Studio now cover the same core job on a free tier, so the $10/mo is optional.
U
Unscreen
videocamVideo· $9
YES
Google · 2025-08 · Free background removal built into CapCut, Premiere, Canva and every phone editor
CapCut and DaVinci Resolve now cover the same core job on a free tier, so the $9/mo is optional.
M
Monica
robot_2AI Assistants· $8
YES
Google · 2025-05 · Gemini shipping natively inside Chrome's side panel and address bar
Gemini in Chrome and Perplexity now cover the same core job on a free tier, so the $8/mo is optional.
N
NightCafe
paletteDesign· $6
YES
Google · 2025-08 · Free frontier image generation in ChatGPT, Gemini and every phone assistant
Google AI Studio and Civitai now cover the same core job on a free tier, so the $6/mo is optional.
S
Setmore
calendar_monthScheduling· $5
YES
Google · 2025-11 · Google Calendar and Microsoft Bookings now offer free AI-assisted appointment scheduling built into tools businesses already use
Calendly and Square Appointments now cover the same core job on a free tier, so the $5/mo is optional.
C
Cleanup.pictures
paletteDesign· $5
YES
Google · 2025-08 · Magic Eraser and generative fill shipping free in Google Photos, iOS and every editor
Google Photos and Photoroom now cover the same core job on a free tier, so the $5/mo is optional.