Yext
Digital knowledge platform syncing business listings and site search.
why this verdict
Downgrade — pay for the workflow, not the AI
Google Business Profile covers the headline feature free, so the $199/mo is now paying for the workflow around it.
- A named launch, not a vibe named, unlinked
- Google AI Overviews answer queries directly, reducing listing and site traffic. Google, May 14, 2024 — no announcement link recorded yet.
- How much of the job it covers headline only editorial call
- The headline feature, but not the workflow, data or integrations around it.
- Is there a free way to do it? yes
- 1 of 3 listed replacements have a usable free tier: Google Business Profile.
- What the call is worth $2,388/yr
- $199/mo at the entry paid tier — $2,388 a year per seat.
- Threatened by
- Since
- May 14, 2024
- List price
- $199/mo
- Per year
- $2,388
The backstory
Yext manages business facts across directories and powers on-site search so answers stay consistent everywhere. Google's AI Overviews increasingly answer questions on the results page, cutting clicks to the listings and websites Yext optimizes. That shrinks the value of pristine listings if users never leave Google. Yext still matters for controlling brand data across many surfaces and for enterprise site search, so it is wounded.
Escape hatches
switching could free up $2,388/yrLocal listing management
brightlocal.com open_in_newFree listing management
business.google.com open_in_newSite search alternative
algolia.com open_in_new1 of 3 replacements have a usable free tier.