V 
VWO
Testing survived as a category; mid-market testing tools are being squeezed.
KINDA
why this verdict
Downgrade — pay for the workflow, not the AI
PostHog and GrowthBook cover the headline feature free, so the $314/mo is now paying for the workflow around it.
- A named launch, not a vibe named, unlinked
- Free experimentation platforms with AI hypothesis generation. OpenAI, May 13, 2024 — no announcement link recorded yet.
- How much of the job it covers headline only editorial call
- The headline feature, but not the workflow, data or integrations around it.
- Is there a free way to do it? yes
- 2 of 2 listed replacements have a usable free tier: PostHog and GrowthBook.
- What the call is worth $3,768/yr
- $314/mo at the entry paid tier — $3,768 a year per seat.
Reason composed from the fields above missing: announcement linked recorded: free replacement listed recorded: two or more escape hatches
- Threatened by
- OpenAI
- Since
- May 13, 2024
- List price
- $314/mo
- Per year
- $3,768
The backstory
VWO does A/B testing, heatmaps and session recording for mid-market teams. The category is safe but the pricing is not: PostHog and GrowthBook give away experimentation, and AI covers the hypothesis and copy generation VWO charged consulting fees around. Wounded on economics.
Escape hatches
switching could free up $3,768/yr P 
PostHog Free tier includes experiments.
posthog.com open_in_new G 
GrowthBook Open source.
growthbook.io open_in_new2 of 2 replacements have a usable free tier.