Serpstat
Budget all-in-one SEO suite covering keywords, rank tracking, audits and competitor research.
why this verdict
Cancel it — switch to Google Search Console
Google Search Console now covers the same core job on a free tier, so the $59/mo is optional.
- A named launch, not a vibe named, unlinked
- ChatGPT and AI SEO assistants covering keyword ideation and audits that mid-tier suites sold. OpenAI, March 19, 2025 — no announcement link recorded yet.
- How much of the job it covers all of it editorial call
- The whole core job — the thing the subscription was actually for.
- Is there a free way to do it? yes
- 1 of 3 listed replacements have a usable free tier: Google Search Console.
- What the call is worth $708/yr
- $59/mo at the entry paid tier — $708 a year per seat.
- Threatened by
- OpenAI
- Since
- March 19, 2025
- List price
- $59/mo
- Per year
- $708
The backstory
Serpstat competed by offering an Ahrefs-shaped feature list at a much lower price. That positioning collapses when an AI assistant will brainstorm keywords, outline content and explain a technical audit at no extra cost. Users who need serious data still buy the market leaders, and users who need cheap ideas now use a chatbot. The affordable middle has very little left to defend.
Escape hatches
switching could free up $708/yrBest-in-class crawl data when accuracy matters
ahrefs.com open_in_newCheaper suite with a friendlier keyword tool
mangools.com open_in_newFree first-party query and ranking data
search.google.com open_in_new1 of 3 replacements have a usable free tier.