Recast
Bayesian marketing mix modelling that measures channel impact without tracking users.
why this verdict
Keep it — Google has not replaced it
Google's version overlaps, but does not finish the marketing job, so this one is still worth keeping open.
- A named launch, not a vibe named, unlinked
- Ad platforms offering free AI budget optimisation that recommends spending more with them. Google, June 10, 2025 — no announcement link recorded yet.
- How much of the job it covers not the job editorial call
- Parts of it. The job still needs the tool to get finished.
- Is there a free way to do it? yes
- 1 of 3 listed replacements have a usable free tier: Meridian.
- What the call is worth nothing to cancel
- No paid entry tier tracked, so there is no subscription to cancel.
- Threatened by
- Since
- June 10, 2025
- List price
- free
- Per year
- —
The backstory
Recast does marketing mix modelling, inferring what actually drove sales from aggregate spend and outcome data rather than from cookies, which survived the privacy changes that broke click attribution. The platforms offer free optimisation, but a recommendation from a company paid by your ad spend is not measurement. Recast sells independence and statistical rigour to brands large enough that a few points of media efficiency pays for the model many times over.
Escape hatches
Attribution and measurement for e-commerce
fospha.com open_in_newGoogle's open-source marketing mix model
developers.google.com open_in_newIncrementality experiments as the ground truth
measured.com open_in_new1 of 3 replacements have a usable free tier.