P 
Profound
Track and influence how your brand appears in AI answers.
NOT REALLY
why this verdict
Keep paying — OpenAI has not replaced it
OpenAI's version overlaps, but does not finish the SEO job, so this one still earns its $499/mo.
- A named launch, not a vibe named, unlinked
- AI answers replaced search results, creating this category. OpenAI, May 1, 2025 — no announcement link recorded yet.
- How much of the job it covers not the job editorial call
- Parts of it. The job still needs the tool to get finished.
- Is there a free way to do it? yes
- 1 of 3 listed replacements have a usable free tier: Semrush.
- What the call is worth $5,988/yr
- $499/mo at the entry paid tier — $5,988 a year per seat.
Reason composed from the fields above missing: announcement linked recorded: free replacement listed recorded: two or more escape hatches
- Threatened by
- OpenAI
- Since
- May 1, 2025
- List price
- $499/mo
- Per year
- $5,988
The backstory
Profound exists because of the damage done elsewhere on this list: when ChatGPT and AI Overviews answer instead of linking, rank tracking stops describing reality. It monitors what models say about you, which prompts you appear in, and which sources they cite — a whole discipline that did not exist before 2024.
Escape hatches
P 
Peec AI Cheaper European alternative.
peec.ai open_in_new O 
Otterly.AI Entry-level AI search monitoring.
otterly.ai open_in_new S 
Semrush Added AI visibility to its suite.
semrush.com open_in_new1 of 3 replacements have a usable free tier.