P 
Plausible Analytics
Privacy-friendly, cookieless website analytics in one lightweight script.
NOT REALLY
why this verdict
Keep paying — Google has not replaced it
Google's version overlaps, but does not finish the analytics job, so this one still earns its $9/mo.
- A named launch, not a vibe named, unlinked
- Free analytics from Google, plus AI-built dashboards. Google, January 1, 2025 — no announcement link recorded yet.
- How much of the job it covers not the job editorial call
- Parts of it. The job still needs the tool to get finished.
- Is there a free way to do it? yes
- 1 of 3 listed replacements have a usable free tier: Umami.
- What the call is worth $108/yr
- $9/mo at the entry paid tier — $108 a year per seat.
Reason composed from the fields above missing: announcement linked recorded: free replacement listed recorded: two or more escape hatches
- Threatened by
- Since
- January 1, 2025
- List price
- $9/mo
- Per year
- $108
The backstory
Plausible sells everything Google Analytics is not: no cookie banner, a script under 1KB, one readable page of numbers, EU hosting. Being free is not the axis it competes on, and no model can generate the compliance posture or the trust that comes from not selling the data.
Escape hatches
F 
Fathom Analytics Nearly identical positioning.
usefathom.com open_in_new U 
Umami Open source, self-hostable.
umami.is open_in_new S 
Simple Analytics Another privacy-first option.
simpleanalytics.com open_in_new1 of 3 replacements have a usable free tier.