P 
Persana AI
AI agents that enrich, research and prospect across 75+ data sources.
KINDA
why this verdict
Downgrade — pay for the workflow, not the AI
Clay and Apollo.io cover the headline feature free, so the $85/mo is now paying for the workflow around it.
- A named launch, not a vibe named, unlinked
- Clay set the standard for agentic enrichment workflows. OpenAI, March 1, 2025 — no announcement link recorded yet.
- How much of the job it covers headline only editorial call
- The headline feature, but not the workflow, data or integrations around it.
- Is there a free way to do it? yes
- 2 of 2 listed replacements have a usable free tier: Clay and Apollo.io.
- What the call is worth $1,020/yr
- $85/mo at the entry paid tier — $1,020 a year per seat.
Reason composed from the fields above missing: announcement linked recorded: free replacement listed recorded: two or more escape hatches
- Threatened by
- OpenAI
- Since
- March 1, 2025
- List price
- $85/mo
- Per year
- $1,020
The backstory
Persana does waterfall enrichment and research agents on a spreadsheet interface, which is a direct fight with Clay in a category Clay has largely defined. It competes on price and on being easier to start, which is a narrow ledge when the incumbent has the community and the integrations.
Escape hatches
switching could free up $1,020/yr C 
Clay The category standard.
clay.com open_in_new A 
Apollo.io Cheaper if you just need data.
apollo.io open_in_new2 of 2 replacements have a usable free tier.