Optmyzr
PPC management suite with scripts, rules and one-click optimisations for search ad accounts.
why this verdict
Cancel it — switch to Google Ads
Google Ads now covers the same core job on a free tier, so the $249/mo is optional.
- A named launch, not a vibe named, unlinked
- Google Performance Max and Smart Bidding removing the manual levers Optmyzr optimised. Google, December 17, 2024 — no announcement link recorded yet.
- How much of the job it covers all of it editorial call
- The whole core job — the thing the subscription was actually for.
- Is there a free way to do it? yes
- 1 of 3 listed replacements have a usable free tier: Google Ads.
- What the call is worth $2,988/yr
- $249/mo at the entry paid tier — $2,988 a year per seat.
- Threatened by
- Since
- December 17, 2024
- List price
- $249/mo
- Per year
- $2,988
The backstory
Optmyzr built a strong business helping agencies manage keyword bids, negatives and ad copy across large search accounts. Performance Max and Smart Bidding took those controls away and handed them to Google's own models. Optimisation suggestions cannot beat an algorithm with access to signals the tool will never see. The account structures it was designed to tune barely exist any more.
Escape hatches
switching could free up $2,988/yrLighter Google Ads recommendations at a lower price
opteo.com open_in_newNative recommendations and automated bidding, included
ads.google.com open_in_newPull ad data out for independent reporting
supermetrics.com open_in_new1 of 3 replacements have a usable free tier.