Ocean.io
Lookalike company search that builds target account lists from your best customers.
why this verdict
Keep it for the workflow, not the AI
Clay and Apollo.io cover the headline feature free, and the workflow around it is why you would still open this.
- A named launch, not a vibe named, unlinked
- AI research agents building target lists from the open web without a data subscription. OpenAI, February 18, 2025 — no announcement link recorded yet.
- How much of the job it covers headline only editorial call
- The headline feature, but not the workflow, data or integrations around it.
- Is there a free way to do it? yes
- 3 of 3 listed replacements have a usable free tier: Clay, Apollo.io and Common Room.
- What the call is worth nothing to cancel
- No paid entry tier tracked, so there is no subscription to cancel.
- Threatened by
- OpenAI
- Since
- February 18, 2025
- List price
- free
- Per year
- —
The backstory
Ocean.io finds companies resembling your existing customers using web and firmographic data, which is a better starting point for outbound than filtering an industry code. Its difficulty is that this is now something a research agent does adequately for the price of a few API calls, reading company websites directly rather than querying a licensed database. Data vendors whose product is a filtered list are the most exposed businesses in sales technology.
Escape hatches
Combines many data sources with AI research
clay.com open_in_newLarger database with contact data included
apollo.io open_in_newSignal-based rather than list-based targeting
commonroom.io open_in_new3 of 3 replacements have a usable free tier.