M 
Mailshake
Cold email software from before cold email software included the writing.
YES
why this verdict
Cancel it and reprice the job
Instantly and Smartlead pick up the same job, so the $44/mo now buys packaging rather than capability.
- A named launch, not a vibe named, unlinked
- Cheaper AI-native senders took the category. OpenAI, May 13, 2024 — no announcement link recorded yet.
- How much of the job it covers all of it editorial call
- The whole core job — the thing the subscription was actually for.
- Is there a free way to do it? paid only
- 2 replacements listed, all paid.
- What the call is worth $528/yr
- $44/mo at the entry paid tier — $528 a year per seat.
Reason composed from the fields above missing: announcement linked missing: free replacement listed recorded: two or more escape hatches
- Threatened by
- OpenAI
- Since
- May 13, 2024
- List price
- $44/mo
- Per year
- $528
The backstory
Mailshake was a clean, simple cold-email tool with a good reputation. The category re-formed around AI-native products that generate the personalisation, rotate inboxes automatically and charge less. Simplicity was Mailshake's pitch, and the new tools are not meaningfully harder to use.