M 
MailerLite
Newsletters, automations and landing pages at a low price point.
KINDA
why this verdict
Downgrade — pay for the workflow, not the AI
Kit covers the headline feature free, so the $10/mo is now paying for the workflow around it.
- A named launch, not a vibe named, unlinked
- AI copy generation removed the reason to pay for campaign templates. OpenAI, May 13, 2024 — no announcement link recorded yet.
- How much of the job it covers headline only editorial call
- The headline feature, but not the workflow, data or integrations around it.
- Is there a free way to do it? yes
- 1 of 3 listed replacements have a usable free tier: Kit.
- What the call is worth $120/yr
- $10/mo at the entry paid tier — $120 a year per seat.
Reason composed from the fields above missing: announcement linked recorded: free replacement listed recorded: two or more escape hatches
- Threatened by
- OpenAI
- Since
- May 13, 2024
- List price
- $10/mo
- Per year
- $120
The backstory
MailerLite has always won on price and simplicity rather than features. AI absorbs the drafting work its templates helped with, and every large platform now generates subject lines free, so the remaining differentiator is cheap send volume and the automations builder.
Escape hatches
switching could free up $120/yr K 
Kit Free to 10k subscribers.
kit.com open_in_new B 
Buttondown Cheaper and simpler.
buttondown.com open_in_new L 
Loops Better if you are a SaaS not a creator.
loops.so open_in_new1 of 3 replacements have a usable free tier.