Lofty
All-in-one real estate platform with CRM, websites and AI lead follow-up.
why this verdict
Keep paying — OpenAI has not replaced it
OpenAI's version overlaps, but does not finish the real estate job, so this one still earns its $449/mo.
- A named launch, not a vibe named, unlinked
- General AI assistants handling lead follow-up and listing copy that agent platforms charge for. OpenAI, October 14, 2025 — no announcement link recorded yet.
- How much of the job it covers not the job editorial call
- Parts of it. The job still needs the tool to get finished.
- Is there a free way to do it? yes
- 1 of 3 listed replacements have a usable free tier: HubSpot.
- What the call is worth $5,388/yr
- $449/mo at the entry paid tier — $5,388 a year per seat.
- Threatened by
- OpenAI
- Since
- October 14, 2025
- List price
- $449/mo
- Per year
- $5,388
The backstory
Lofty bundles the tools a real estate team needs into one subscription: a website, a CRM, advertising and an AI assistant that follows up with leads by text until they respond. General assistants can write listing copy, but they cannot integrate with the multiple listing service or run compliant advertising, and agents are not going to assemble a stack themselves. Vertical software survives on integrations and workflow rather than on the intelligence layer, and that holds here.
Escape hatches
Focused real estate CRM with strong integrations
followupboss.com open_in_newCompeting all-in-one brokerage platform
insiderealestate.com open_in_newGeneral CRM if you do not need MLS integration
hubspot.com open_in_new1 of 3 replacements have a usable free tier.