Linktree
One link, and the habit of a hundred million creators.
why this verdict
Keep paying — OpenAI has not replaced it
OpenAI's version overlaps, but does not finish the website builders job, so this one still earns its $5/mo.
- A named launch, not a vibe named, unlinked
- AI site builders that make a page in seconds. OpenAI, October 1, 2024 — no announcement link recorded yet.
- How much of the job it covers not the job editorial call
- Parts of it. The job still needs the tool to get finished.
- Is there a free way to do it? yes
- 3 of 3 listed replacements have a usable free tier: Beacons, Bio.link and Carrd.
- What the call is worth $60/yr
- $5/mo at the entry paid tier — $60 a year per seat.
- Threatened by
- OpenAI
- Since
- October 1, 2024
- List price
- $5/mo
- Per year
- $60
The backstory
Linktree is the link-in-bio page that puts all a creator's links behind one URL, used by hundreds of millions. An AI site builder can generate an equivalent page in seconds, so the product itself is trivial to copy. Linktree survived anyway because the moat isn't the page; it's distribution and habit. Its link is already pasted into countless bios, recognized by fans, and swapping it everywhere is a pain nobody bothers with. Being the default that's already installed beats being technically replicable.
Escape hatches
Link-in-bio with creator monetization, free
beacons.ai open_in_newSimple free link-in-bio page
bio.link open_in_newCheap custom one-page link sites
carrd.co open_in_new3 of 3 replacements have a usable free tier.