H 
Hotjar
You cannot prompt your way to knowing where people clicked.
NOT REALLY
why this verdict
Keep paying — OpenAI has not replaced it
OpenAI's version overlaps, but does not finish the analytics job, so this one still earns its $39/mo.
- A named launch, not a vibe named, unlinked
- Heatmaps require observation, not inference. OpenAI, May 13, 2024 — no announcement link recorded yet.
- How much of the job it covers not the job editorial call
- Parts of it. The job still needs the tool to get finished.
- Is there a free way to do it? yes
- 2 of 2 listed replacements have a usable free tier: Microsoft Clarity and PostHog.
- What the call is worth $468/yr
- $39/mo at the entry paid tier — $468 a year per seat.
Reason composed from the fields above missing: announcement linked recorded: free replacement listed recorded: two or more escape hatches
- Threatened by
- OpenAI
- Since
- May 13, 2024
- List price
- $39/mo
- Per year
- $468
The backstory
Hotjar records heatmaps, scroll depth and session replays. The data has to be captured from real users; no model can infer it. AI made the analysis better — automatic friction detection, survey summarisation — which is exactly the additive pattern. Survivor.
Escape hatches
M 
Microsoft Clarity Free heatmaps and replay.
clarity.microsoft.com open_in_new P 
PostHog Open-source product analytics.
posthog.com open_in_new2 of 2 replacements have a usable free tier.