H 
Heap
Its differentiator — capture everything — became table stakes.
KINDA
why this verdict
Downgrade — pay for the workflow, not the AI
PostHog covers the headline feature free, so the $40/mo is now paying for the workflow around it.
- A named launch, not a vibe named, unlinked
- Autocapture is now standard, and open-source options caught up. OpenAI, May 13, 2024 — no announcement link recorded yet.
- How much of the job it covers headline only editorial call
- The headline feature, but not the workflow, data or integrations around it.
- Is there a free way to do it? yes
- 1 of 2 listed replacements have a usable free tier: PostHog.
- What the call is worth $480/yr
- $40/mo at the entry paid tier — $480 a year per seat.
Reason composed from the fields above missing: announcement linked recorded: free replacement listed recorded: two or more escape hatches
- Threatened by
- OpenAI
- Since
- May 13, 2024
- List price
- $40/mo
- Per year
- $480
The backstory
Heap's pitch was autocapture: record every interaction so you never have to plan instrumentation in advance. Competitors adopted it, PostHog gives it away, and AI-assisted instrumentation made manual tracking less painful. Acquired by Contentsquare. Wounded by the feature becoming universal.
Escape hatches
switching could free up $480/yr P 
PostHog Free autocapture.
posthog.com open_in_new M 
Mixpanel Comparable analytics.
mixpanel.com open_in_new1 of 2 replacements have a usable free tier.