FullStory
Digital experience analytics that records every session and indexes it for retroactive analysis.
why this verdict
Keep paying — Google has not replaced it
Google's version overlaps, but does not finish the analytics job, so this one still earns its $199/mo.
- A named launch, not a vibe named, unlinked
- AI session summarisation and free replay tools pushing down the value of raw recordings. Google, January 28, 2025 — no announcement link recorded yet.
- How much of the job it covers not the job editorial call
- Parts of it. The job still needs the tool to get finished.
- Is there a free way to do it? yes
- 2 of 3 listed replacements have a usable free tier: PostHog and Microsoft Clarity.
- What the call is worth $2,388/yr
- $199/mo at the entry paid tier — $2,388 a year per seat.
- Threatened by
- Since
- January 28, 2025
- List price
- $199/mo
- Per year
- $2,388
The backstory
FullStory captures complete user sessions and makes them searchable after the fact, so teams can ask questions they had not instrumented for. Free replay tools handle the shallow use case, and AI can summarise a recording, but neither replaces years of indexed behavioural data at enterprise scale. Compliance controls and data-retention guarantees keep large buyers locked in. The moat is the captured data itself, not the interface over it.
Escape hatches
Session replay and analytics with a usable free tier
posthog.com open_in_newFree unlimited recordings for simpler needs
clarity.microsoft.com open_in_newReplay paired with frontend error monitoring
logrocket.com open_in_new2 of 3 replacements have a usable free tier.