F 
Fospha
Marketing measurement platform for e-commerce brands buying across many channels.
NOT REALLY
why this verdict
Keep it — Google has not replaced it
Google's version overlaps, but does not finish the marketing job, so this one is still worth keeping open.
- A named launch, not a vibe named, unlinked
- Google and Meta pushing advertisers toward their own AI-optimised black-box campaigns. Google, June 10, 2025 — no announcement link recorded yet.
- How much of the job it covers not the job editorial call
- Parts of it. The job still needs the tool to get finished.
- Is there a free way to do it? paid only
- 3 replacements listed, all paid.
- What the call is worth nothing to cancel
- No paid entry tier tracked, so there is no subscription to cancel.
Reason composed from the fields above missing: announcement linked missing: free replacement listed recorded: two or more escape hatches
- Threatened by
- Since
- June 10, 2025
- List price
- free
- Per year
- —
The backstory
Fospha does full-funnel attribution for direct-to-consumer brands, modelling the contribution of channels the ad platforms cannot see and will not credit. That problem got worse as privacy changes broke tracking and as Performance Max and Advantage+ turned campaigns into black boxes that report their own success. Independent measurement is structurally opposed to the platforms' interests, which is uncomfortable and is exactly why brands spending seven figures a month keep paying for it.