F 
Fathom Analytics
Simple, GDPR-compliant analytics without cookie banners.
NOT REALLY
why this verdict
Keep paying — Google has not replaced it
Google's version overlaps, but does not finish the analytics job, so this one still earns its $15/mo.
- A named launch, not a vibe named, unlinked
- Google Analytics is free and now AI-assisted. Google, January 1, 2025 — no announcement link recorded yet.
- How much of the job it covers not the job editorial call
- Parts of it. The job still needs the tool to get finished.
- Is there a free way to do it? yes
- 1 of 3 listed replacements have a usable free tier: Umami.
- What the call is worth $180/yr
- $15/mo at the entry paid tier — $180 a year per seat.
Reason composed from the fields above missing: announcement linked recorded: free replacement listed recorded: two or more escape hatches
- Threatened by
- Since
- January 1, 2025
- List price
- $15/mo
- Per year
- $180
The backstory
Fathom is a bootstrapped two-person company selling the absence of surveillance, which is a value proposition AI cannot generate. Its EU isolation setup and single-dashboard simplicity are the product; the underlying pageview counting was never the hard part.
Escape hatches
P 
Plausible Cheaper entry tier.
plausible.io open_in_new S 
Simple Analytics Comparable, EU-based.
simpleanalytics.com open_in_new U 
Umami Free if you self-host.
umami.is open_in_new1 of 3 replacements have a usable free tier.