Copper
CRM built natively inside Google Workspace for Gmail-centric teams.
why this verdict
Downgrade — pay for the workflow, not the AI
HubSpot and Gemini cover the headline feature free, so the $12/mo is now paying for the workflow around it.
- A named launch, not a vibe named, unlinked
- Gemini in Google Workspace surfaces contact context and drafts follow-ups in Gmail. Google, May 14, 2024 — no announcement link recorded yet.
- How much of the job it covers headline only editorial call
- The headline feature, but not the workflow, data or integrations around it.
- Is there a free way to do it? yes
- 2 of 3 listed replacements have a usable free tier: HubSpot and Gemini.
- What the call is worth $144/yr
- $12/mo at the entry paid tier — $144 a year per seat.
- Threatened by
- Since
- May 14, 2024
- List price
- $12/mo
- Per year
- $144
The backstory
Copper's pitch is a CRM that lives inside Gmail and Google Workspace, auto-logging contacts and deals. Gemini now reads your inbox, summarizes threads and drafts replies directly in Workspace, eroding the AI-assist and data-capture edge Copper sold. Its pipeline management, reporting and structured deal data remain real value a chatbot does not replace. That leaves it wounded, with its headline convenience partly bundled away by Google.
Escape hatches
switching could free up $144/yrFree CRM tier with AI features
hubspot.com open_in_newSales-focused CRM
pipedrive.com open_in_newGoogle Gemini, free and built into Search
gemini.google.com open_in_new2 of 3 replacements have a usable free tier.