B 
Brandwatch
Enterprise social listening, undercut on its noisiest data source.
KINDA
why this verdict
Downgrade — pay for the workflow, not the AI
xAI's version covers the headline feature only, so the $800/mo is now paying for the workflow around it, not the AI.
- A named launch, not a vibe named, unlinked
- Grok's real-time access to X undercuts social listening on the loudest network. xAI, August 13, 2024 — no announcement link recorded yet.
- How much of the job it covers headline only editorial call
- The headline feature, but not the workflow, data or integrations around it.
- Is there a free way to do it? paid only
- 2 replacements listed, all paid.
- What the call is worth $9,600/yr
- $800/mo at the entry paid tier — $9,600 a year per seat.
Reason composed from the fields above missing: announcement linked missing: free replacement listed recorded: two or more escape hatches
- Threatened by
- xAI
- Since
- August 13, 2024
- List price
- $800/mo
- Per year
- $9,600
The backstory
Brandwatch sells historical social data, sentiment analysis and consumer research to large brands at enterprise prices. X's API pricing changes already made that data expensive; Grok having native, real-time access to the firehose means the cheapest way to ask "what is X saying about my brand right now" is now a $30/mo chat subscription. Brandwatch retains multi-network coverage, historical archives and analyst workflows, which is why it is wounded rather than gone.